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In a recent study published in the Journal of Information Science, Marieke Kools, Robert A.C. Ruiter, Margaretha W.J. van de Wiel, and Gerjo Kok of the University of Maastricht in the Netherlands explored the effects of the frequency of headings on search speed and structural preferences.
Comparing 4 different versions of a brief health education text, the researchers discovered that participants preferred the layout of the reordered Information Mapping version to the other three versions. They concluded that these findings could encourage "designers to opt for many headings and relatively high segmentation of text."
Click here to read more about this study.
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