Information Collection and Use
Introduction
Information Mapping Canada collects information from our website users, subscribers and customers. In this section of our privacy policy, we will describe
- the type of information we collect, and
- how we use it to provide better services to our customers.
When we collect information
Users must register when
- attending our seminars
- participating in our webinars, and
- signing up for certain selected services (such as free subscriptions).
Information we collect
This table summarizes the information we collect for users when they register for any of our events or services.
| Information | Examples |
|---|---|
| Contact |
|
| Demographic |
|
| Service payment |
|
Types of information
This table summarizes the information we collect for users when they register for any of our events or services.
How we use this information
We use this information for the following purpose
| Usage | Purpose | ||||||
|---|---|---|---|---|---|---|---|
| For internal uses |
|
||||||
| For website visitors | To provide a more personalized experience | ||||||
| With audience aggregate demographic information |
|
||||||
| For email newsletter subscribers | To deliver the email newsletter Note: Recipients of our newsletters can unsubscribe using the instructions listed at the end of the e-mail newsletter | ||||||
| For survey respondents and contest entrants |
|
Communications with us
This table summarizes the type of information submitted to us and what it may be used for and why it may be retained.
| The information in these types of submissions … | May be used … | And may be retained by us … |
|---|---|---|
|
for sharing with the public |
|
requests for
|
for forwarding as needed to best respond to a specific request |
Communications from us
We may send out the following types of communications to best serve our customers:
- updates containing important information about our products and services
- details on requested services, and/or
- account-related issues.
These communications may be sent via
- phone, or
- regular mail.
Opt Out Option
Our users have the option to receive or not receive information about our company, related products, services, and specials deals.
Automatic data collection
Our website gathers the following information about users to our site:
- date
- time
- browser type
- navigation history, and
- IP address.
None of this information contains anything that can identify users personally. We use this information for
- our internal security audit log, trend analysis and system
- administration, and
- broad demographic information about our user base for aggregate use.
Example of Use
This table is an example of automatic data collection and what is done with it.
| We may combine … | With … | To provide … | And may be … |
|---|---|---|---|
| demographic information supplied by a subscriber at registration | site usage data | general profiles about our users and their preferences in the content of the site and advertising | shared with our advertisers and business affiliates to help them better understand our services. |
This information is in a form that
- is aggregate, and
- is not personally identifiable.
