Content for Global Market
In a global economy of international markets and with the Web making accessibility to information across all cultures, designing content to meet the needs of a global audience is an enormous challenge. This describes the following:
Challenges
Translation can
- be time-consuming and expensive
- slow down the time it takes to get products to new markets, and
- turn simple revisions and updates into a logistical nightmare.
Many organizations are finding that they are wasting resources by translating the same or similar content over and over again.
Solution
Information Mapping's method for creating structured content in small modular units allows for easy translation, maintenance, and reuse.
Not only is translation easier, but as documents are updated, instead of having to translate everything again, only the section of content that was changed needs to be translated.
This can be a huge cost savings for organizations.
