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Making Email Work

Making E-mail Work!™ is a self-paced, e-Learning program introducing e-mail users to the essential concepts of writing excellent e-mails.

This page contains these topics:

Problem: E-mail reduces productivity

E-mail is essential today for customer relations, sales, marketing, vendor relations, and internal communications. Yet users are so overwhelmed by e-mail that it has actually reduced their productivity:

  • 25% increase in e-mail messages since 2004
  • overuse and misuse of "cc" and "Reply to all" "friendly spam" or unfocussed, non-relevant messages from business colleagues
  • long, narrative prose that requires too long to read and absorb, and
  • the misapplication of e-mail and avoidance of more appropriate media.

Source: Cavanagh, Christina. "E-mail in the Workplace: A Productivity Study", Richard Ivey School of Business, University of Western Ontario.

Mapping solution

Concise, effective e-mails

  • improve organizational efficiency
  • bolster your company's image
  • create customer loyalty
  • ensure compliance, and
  • improve morale.

Making E-mail Work! is the solution. The Information Mapping process provides a method for the structured writing of such effective e-mail messages.

What you'll learn

Upon completion, you will be able to

  • establish a purpose
  • identify desired response
  • communicate more effectively
  • differentiate between appropriate and inappropriate content
  • organize and label content effectively
  • sequence and structure content to enhance readability, and
  • write effective subject lines.

Who should attend?

Any professionals who use email to communicate with their colleagues and clients.

Features

Making E-mail Work! features

  • 1-2 hours of self-paced learning
  • short modular lessons
  • printable job aids
  • practice exercises to help learners apply skills and assess progress, and
  • examples of quality e-mails.

Online demo

See our online demo of the Making Email Work! e-learning course.

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Topics

Making E-mail Work! covers the following topics:

  • Planning Your E-mail
  • Identifying Reader-focused Content
  • Chunking and Labeling for Readability
  • Sequencing Your E-mail for Impact
  • Writing Effective Subject Lines
  • Practicing Good E-mail Etiquette
  • Editing for Clarity

Compliance

Making E-mail Work! meets the requirements of the following Learning Management System standards:

  • AICC
  • SCORM 1.2, and
  • Section 508.

Technical Requirements

Making E-mail Work! is based on simple browser technologies. The technical requirements include

  • Operating systems: Windows 98, 2000, XP (home/professional)
  • Browser: Internet Explorer 5.5 or above
  • Plug-in: Macromedia Flash 7.0 or above plug-in for Internet Explorer
  • Processor: PIII (Min 450 MHz) and above (P4 recommended)
  • Memory: 128 MB of RAM minimum (256 MB recommended)
  • Sound card and speakers or headphones
  • Color resolution: 16 bit high color or higher
  • Screen resolution: 800 X 600
  • Monitor: Supporting required resolution
  • Internet Connection: Dial-up (56 Kbps), ISDN, T1/LAN or equivalent
  • Java applets / Signed ActiveX controls should be enabled.

Purchase online

To purchase the Making E-mail Work! please complete our
Information Mapping Online University registration form.

Note: Information Mapping Online University

The Information Mapping Online University is operated by our partner, Information Mapping Inc., in the United States and all registrations go through their offices in Waltham, Massachusetts.

Price

$49.95 USD

Note: All prices quoted on the Information Mapping Online University are in US Dollars.

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