Mapping Business Communications (MBCO)

Mapping Business Communications is a 2-day in-class seminar that provides attendees with the Information Mapping tools needed to develop concise, easy to read, persuasive business communications that

• convey key information, and
• get the intended reader results.

This page contains these topics:

• Problem: Inefficient communication
• Mapping solution
• What you'll learn
• Who should attend
• Benefits
• Devlivery options
• Details
• For further information
  
  

Problem: Inefficient communication

Most business communications e-mails, reports, proposals, presentations, business cases, even voice messages

• are generally dense and difficult to understand
• typically score between 40% and 60% usability, and yet
• are essential for the operation of any and all areas of an enterprise.
  

Question
If other areas of organizational operations would never settle for 50% efficiency, why should communications?

Mapping solution

Mapping Business Communications provides a solution to poor communications by introducing a "better way" – a form of structured, graphical communication that typically scores near 100% usability.

Mapping Business Communications can help you and your entire organization standardize on an easy-to-learn approach to creating clear, readable business communications that are efficient and effective.

Our approach will help you

• reduce writing time
• improve communications, and
• facilitate effective decision making.

What you'll learn

Participants learn how to

• identify the purpose of each communication
• analyze the audience and its needs
• customize the message for different audiences to achieve greater results
• organize communications to make information quick and easy to find, and
• present information graphically so that it is easy to scan and understand.
  

Who should attend?

Mapping Business Communications is for business professionals who write

• emails
• reports
• proposals
• business plans
• briefing papers
• meeting notes, and
• project plans.

Benefits

Mapping Business Communications helps participants

• reduce writing time by up to 50%
• reduce reading time by up to 50%
• generate the results they expect from their communications, and
• improve customer and vendor relations.

Delivery options

Mapping Business Communications is an in-class seminar that can be taken as

• a Public Seminar scheduled throughout the year at different locations, including Toronto, Ottawa, Montreal, Fredericton, Calgary, and Vancouver, or
• an Onsite Seminar scheduled and conducted at a client location.
  

E-learning option
For the equivalent seminar in an e-learning format, click on Information Mapping Starter Kit.

Details

The details for the seminar are provided in the table below.

For further information

For further information or to register for Mapping Business Communications, contact us at

• Phone: (416) 769-7016
• Toll free: 1-888-INFOMAP (463-6627)
• Fax: (416) 769-7790
• E-mail: info@infomap.ca
• Mail: Information Mapping Canada
  357 Jane Street
  Toronto, Ontario M6S 3Z3