Writing for the Web
This is a seminar that applies the Information Mapping principles and tools to the development of content designed to work in the web environment.
Problem: Content structured for the Web
Users do not read Websites. They use sites to navigate through to the specific details they need at any point in time. Writers must develop content, therefore, that
- is non-linear and modular in structure
- is sequenced in an intuitive way so users can skip what they don't need and zero in on what they do need
- is reusable and accessible from various parts of the site
- is self-contained and comprehensible on its own
- is easy to maintain and update as Web content is constantly changing, and
- adheres to standards for information design, navigation design, and visual presentation.
And all this must be consistent, even though teams of different writers all contribute content at different times.
Our 'Mapping' solution
The Information Mapping method as taught in Writing for the Web helps Web writers create sites that
- address the needs of multiple audiences
- adhere to research-based design and presentation standards
- are structured with reusable, self-contained content modules ideal for the web, and
- provide navigation that is intuitive and user-based.
What you'll learn
Participants learn how to
- develop content that meets the needs of multiple Web audiences
- organize and present e-content so it is quick and easy to find, and
- apply information types and research-based principles effectively to Web pages.
What you won't learn
This seminar focuses on writing effective Web content, not HTML, scripting, or other technical skills.
Who should attend?
Writing for the Web is appropriate for
- Web Content Writers
- Web Managers
- Web Project Managers and Team Members, and
- anyone creating information for Web sites.
Benefits
Writing for the Web helps participants
- gain confidence in their Web writing skills
- save their Web users time by organizing information so it is easy to find right away, and
- use standards that ensure consistency, even with
multiple Web authors.
For further information
For information on holding a private or public workshop contact us at any of the following
- Phone: (416) 769-7016
- Toll free: 1-888-INFOMAP (463-6627)
- Fax: (416) 769-7790
- E-mail: info@infomap.ca
- Mail: Information Mapping Canada
357 Jane Street
Toronto, Ontario M6S 3Z3
