Writing Winning Sales Proposals

Writing Winning Sales Proposals is a 1-day seminar that provides proposal writers with a set of Information Mapping tools to

• analyze the needs of the client-audience
• organize and present content that is
  • focused on the needs of the client-audience
  • easy to find and understand, and
  • persuasive.

This page includes these topics:

• Problem: Proposal failure
• Mapping solution
• What you'll learn
• Who should attend
• Benefits
• Delivery options
• Details
• For further information

Problem: Proposal failure

Proposals fail because writers do not

• clearly explain complex and technical information for non-technical readers
• understand and articulate the needs of the client
• address multiple audiences with different levels of expertise
• create consistent content when working with a team of writers, and
• create specific, client-focused content when using boilerplate templates.

Mapping solution

Significantly increase the success rate of your proposals by developing them with a set of Information Mapping tools to

• analyze the needs of the client-audience
• organize and present content that is
  • focused on the needs of the client-audience
  • easy to find and understand, and
  • persuasive.

The resultant Information Mapped proposals will stand out because they will

• be easy for diverse stakeholders to scan, skim, and select the topics of concern to them
• address all client issues with precise details on how your product or service will meet their needs, and
• impress all users with their efficiency, comprehensiveness, and ease-of-use.

What you'll learn

Participants learn how to

• present information clearly and concisely
• structure proposals in consistent logical units that make complex information simple
• write modular units to make information reusable for new proposals
• organize and label information so key points are easy to find, and
• write based on audience needs and apply strategies for improving persuasiveness.

Who should attend?

Writing Winning Sales Proposals is appropriate for

• new or experienced sales professionals
• sales managers
• sales support staff, and
• anyone who is involved in the proposal-writing process.

Benefits

Writing Winning Sales Proposals helps participants

• obtain the results they want from their proposals
• reduce writing time by creating proposals more efficiently
• stand-out among competitors
• create a great impression with proposals
• improve the perceived value of their solutions
• get to "yes" faster and more often, and
• clearly articulate complex solutions so prospects will readily understand them and their benefits.

Delivery options

Writing Winning Sales Proposals can be scheduled as an onsite seminar at a client location.

Details

The details for the seminar are provided in the table below.

For further information

For further information or to register for Writing Winning Sales Proposals, contact us at

• Phone: (416) 769-7016
• Toll free: 1-888-INFOMAP (463-6627)
• Fax: (416) 769-7790
• E-mail: info@infomap.ca
• Mail: Information Mapping Canada
  357 Jane Street
  Toronto, Ontario M6S 3Z3