Writing Winning Sales Proposals
This seminar that provides proposal writers with a set of Information Mapping tools to
- analyze the needs of the client-audience
- organize and present content that is
- focused on the needs of the client-audience
- easy to find and understand, and
- persuasive.
Problem: Proposal failure
Proposals fail because writers do not
- clearly explain complex and technical information for non-technical readers
- understand and articulate the needs of the client
- address multiple audiences with different levels of expertise
- create consistent content when working with a team of writers, and
- create specific, client-focused content when using boilerplate templates.
Our 'Mapping' solution
Significantly increase the success rate of your proposals by developing them with a set of Information Mapping tools to
- analyze the needs of the client-audience
- organize and present content that is
- focused on the needs of the client-audience
- easy to find and understand, and
- persuasive.
The resultant Information Mapped proposals will stand out because they will
- be easy for diverse stakeholders to scan, skim, and select the topics of concern to them
- address all client issues with precise details on how your product or service will meet their needs, and
- impress all users with their efficiency, comprehensiveness, and ease-of-use.
What you'll learn
Participants learn how to
- present information clearly and concisely
- structure proposals in consistent logical units that make complex information simple
- write modular units to make information reusable for new proposals
- organize and label information so key points are easy to find, and
- write based on audience needs and apply strategies for improving persuasiveness.
Who should attend?
Writing Winning Sales Proposals is appropriate for
- new or experienced sales professionals
- sales managers
- sales support staff, and
- anyone who is involved in the proposal-writing process.
Benefits
Writing Winning Sales Proposals helps participants
- obtain the results they want from their proposals
- reduce writing time by creating proposals more efficiently
- stand-out among competitors
- create a great impression with proposals
- improve the perceived value of their solutions
- get to "yes" faster and more often, and
- clearly articulate complex solutions so prospects will readily understand them and their benefits.
For further information
For information on holding a private or public workshop contact us at any of the following
- Phone: (416) 769-7016
- Toll free: 1-888-INFOMAP (463-6627)
- Fax: (416) 769-7790
- E-mail: info@infomap.ca
- Mail: Information Mapping Canada
357 Jane Street
Toronto, Ontario M6S 3Z3
